About the Course

Strategic planning serves as a roadmap for organizational success. Investing time in this process can help others understand the current situation, bring people together in identifying possible solutions, and communicate where the association wants to go. AMA chapters operate as businesses by providing value to their members through networking opportunities, professional development, and industry-specific resources. Chapters generate revenue through membership fees, events, sponsorships, and educational programs while contributing to the overall mission and sustainability of the parent association. Strategic planning is an essential mechanism for running your chapter business. This module will help you develop a strong foundation for creating alignment between goals and strategies while driving accountability. As both business leaders and members of a working board, you hold the dual responsibility of setting the strategic direction and actively executing it, while ensuring the entire board stays aligned and delivers annual and long-term goals.

Meet Your Instructor

Welcome to the Board Leadership Accelerator’s course on Strategic Planning. Your instructor is Angela Brutsche, who has had the pleasure of serving as a Board Member for the American Marketing Association at the local and national levels. The leadership lessons that she's learned through AMA have helped in her professional and personal journey to be a more competent and capable leader. We hope you’ll find the same. The modules in this course are designed to provide you with information and resources that help strengthen your ability to support your chapter leaders in developing an actionable strategic plan.

Curriculum

8 Chapters · 9 Lessons

  1. 1

    Module 1: Introduction to Strategic Planning

    1. (Included in full purchase)

      Video Lesson

  2. 2

    Module 2: Conducting an Environmental Scan

    1. (Included in full purchase)

      Video Lesson

  3. 3

    Module 3: Writing Your Strategic Plan

    1. (Included in full purchase)

      Video Lesson

    2. (Included in full purchase)

      Knowledge Check Quiz

  4. 4

    Module 4: Matching Strategy to Resources

    1. (Included in full purchase)

      Video Lesson

  5. 5

    Module 5: Measuring Your Chapter's Success

    1. (Included in full purchase)

      Video Lesson

  6. 6

    Module 6: Summary of Learnings

    1. (Included in full purchase)

      Video Lesson

  7. 7

    Final Quiz

    1. (Included in full purchase)

      Final Quiz

  8. 8

    Survey

    1. (Included in full purchase)

      Course Survey

Ready to kickstart your strategic planning process?

Enroll now to gain the essential knowledge and tools to create an effective strategic plan for your chapter.

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